Why mobile will be the largest media market of all time
Category ReviewsDr. Gerry Purdy wrote an Inside Mobile and Wireless guest column yesterday. It is an excellent piece, and well worth the read. I highly recommend it. With an estimated 3 Billion handsets in use by the end of the decade; mobile devices represent the largest target market ever. Take into account that it is possible to directly target each device; and you'll soon realize that Purdy is right.
If you're in the least bit interested in Mobile Marketing, I suggest you read the column now.
-Devin
The Pridelands
Chris Byrne
Show n' Tell Thursdays


